Facebook statuses may become ads without any opt-out

Facebook has unveiled a new advertising option for its partners that would allow companies to pull user’s statuses and use them in ads on the service. Called Sponsored Stories, stauses of a user mentioning a company would be able to be used by a company in ads to that user’s friends.

Users would not be able to opt-out of being used in these ads. Facebook said that check-ins to business and places are lost in our ever-moving news feeds, and companies have no way of taking advantage of the marketing potential these statuses could have. Thus, Sponsored Stories would essentially turn any status mentioning a brand into a potential ad.

In a video promoting the new offering, Facebook product manager Kent Schoen says our friends influence our purchases. “All of us aren’t out there trying to market ourselves or trying to influence people to go somewhere or do something,” Schoen says. “But the reality is when we make a decision, we’re looking for information, and we want that information to come from people we trust.”

by Ed Oswald

Read More: http://www.betanews.com/article/Facebook-statuses-may-become-ads-without-any-optout/

Short URL: https://reteaparty.com/?p=41